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Elm Street Economics: The Live Event
CSS has an "auditorium" style program ready to come to your market! The purpose of Elm Street Economics is to help local advertisers focus on how to connect with the consumers who live on Elm Street - a street that can be found in every city (PDF)...   [more]

June 09 Facilitator Certification Workshop in Atlanta
The CSS Facilitator Certification Workshop is designed to teach and then certify each participant on how to lead and facilitate both the Brainstorming for Hot Ideas and The Marketing Strategy Model sessions. Our next workshop will be held June 16 - 17 in Atlanta...   [more]


 

CSS White Paper: Why You Might Not Make It
CEO Jim Hopes on the necessity of restructuring your sales department: “It’s been too easy in the past just to wait for the avail bell. It no longer rings often enough to keep us all in business—and that won’t change when this recession ends. The future of your company is riding on your ability to make the tough changes and adapt to the new realities.”   [more]

CSS White Paper: The End of the Old Media Contract
CSS Chairman Emeritus Steve Marx examines the old media contract, the new challenges faced by legacy media companies, and how legacy media can compete and win in the current advertising landscape.   [more]

The Truth About Closing
Salespeople often work themselves into a frenzy about The Close. The run-up to The Presentation involves revision after revision and rehearsal after rehearsal. The Day is preceded by sleepless nights and The Hour by sweaty palms. The bigger the price tag, the sweatier the palms and the more preemptive is the entire process of preparation.   [more]

Seconds Count
CSS has long advocated an Account List Management System which allows for more time and effort to be spent on Key and Target Accounts than on Secondary or Extra Accounts. The logic is simple: Resources should be focused where they stand to bring the greatest return, in terms of both revenue to you and results to the client.   [more]


Red Rover, Red Rover, send Talent right over!
Mike Anderson on Picking The Strongest Players For Your Team
Be the client: If you only had the time or budget for one rep… what kind of rep would you want?
Mike Anderson
Red Rover, Red Rover, send Talent right over!
Beth Sunshine on Picking The Strongest Players For Your Team
Todd Storch and Matt Sunshine appointed VPs at CSS
John Henley
Dateline: June, 2010. The recession is over (and it has been for over a year)
Mike Anderson on the autopsy of a recession
New Sales Meeting Kits help strengthen the Hourglass CNA skills of your staff
Mike Anderson on maximized sales meetings with minimal prep
Free movie!
Lucy E. Rice on putting price into perspective
Waiting it out is not a strategy
Mike Anderson on helping clients stay proactive
This was a great use of my time
Mike Anderson on the power of an hour
More than a little good news
Mike Anderson on headlines that deserve to be repeated
Copyright © 2010 The Center for Sales Strategy, Inc. All rights reserved.